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About Smrithi

-About me

I didn’t pick between being a creator and being a strategist. I chose both — and built a career at the exact intersection. MBA in hand, platform instincts sharp, and a genuine love for fashion, beauty, and the kind of storytelling that makes people feel something.

-Professional journey

the glow up timeline

Education

MBA — Digital Marketing

Built the strategic and analytical foundation that shapes every campaign and creative decision.

Marketing

Digital Marketing Specialist

Multi-channel campaigns, reporting frameworks, and platform-specific strategy at scale.

Leadership

Digital Marketing Team Leader

Led a team of [X] across content, paid, and social — from brief to performance review.

Creator

Content Creator

Launched across IG, TikTok, and YouTube — building community around fashion, beauty, and lifestyle.

Podcast

Podcast Host & Interviewer

A show interviewing marketers and creators at the front edge of digital culture.

Brand

Creator × Strategist

Merging creative instinct with strategic depth — for brands, collabs, and consulting.

Smrithi crouching in an oversized blazer and tie

MBA in Digital Marketing

Duration

Digital Marketing Team Leader & Specialist

Company & Year

Strategist & Content Creator

Small detail

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